Approach

65 million people. $2.7 trillion. A market the incumbents have never understood.

AI infrastructure built for the US Hispanic household. Spanish-first by design, not by translation.

The problem space

The US Hispanic market is 65 million people and $2.7 trillion in purchasing power — the seventh-largest economy in the world, and the fastest-growing group in the United States. For forty years it has been served by a US model that doesn’t understand it — and doesn’t deliver in the way today’s customer wants. Their income looks different. Their credit history looks different. Their documentation looks different. The current stack handles them as exceptions. We do not.

kornugle’s consumer brands Cubierto and Finazo are members of NVIDIA Inception.
What we solve

What we solve.

Reaching, qualifying, and serving 65 million people at scale — in Spanish, with the documentation profile they actually have, not the one the standard US underwriting model assumes. The current stack does this manually, expensively, or not at all. We do it as the product.

The build is our work.

Who’s behind it

Closely held. Built by internet-era pioneers.

kornugle is a closely held technology and investment company. The operators, advisors, and capital behind it built and exited financial-services companies during the early commercial internet — Citigroup, Intuit, Realtor.com — across mortgage, insurance, digital finance, and channel. They saw the opportunity then. They see it again now. The difference is the build: AI-native infrastructure for the next generation of US Hispanic customers.

Get in touch

Get in touch.

For partnership conversations and inquiries from operators thinking about this market.

Get in touch →
NVIDIA Inception member · via Cubierto + Finazo